Scott Buresh

Hiring a Search Engine Optimization Company? Ask About a Pay-Per-Click Campaign as Proof of Concept

There are generally two types of clients who seek out search engine marketing services - those who are new to the discipline and are researching various companies, and those who were unhappy with a previous SEO company and are now looking to engage with t... Read >

When Your Web Visitors Call: Using Dynamic Telephone Number Insertion to Bridge the Website Analytic

in previous articles about search engine marketing and website analytics, I have written about the importance of tracking leads from a website all the way through the buying cycle in order to determine which of your online campaigns are performing at opti... Read >

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 2

The newly coined term 'results measurement' is used by companies to define the purposes of lead tracking in SEM campaigns, and is a valuable means of understanding the many decision factors your prospects use to choose your company for its products/servic... Read >

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1

Tracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It's the method by which you'll gauge budget, approach, revisions, and a host of other deciding factors. Whether your reps are instr... Read >

The Fallacy of Search Engine Marketing Only

Allow me to offer a pre-emptive caveat - I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base - primarily through using the same search engine and internet marketing methods that we d... Read >

Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising. "Is one tactic more favorable than another? How do I know ... Read >

Adding Search to Your Marketing Mix, Part II

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company This is part two of the article Adding Search to Your Marketing Mix. Read Part 1. Leveraging Y... Read >

Adding Search to Your Marketing Mix

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company The powerful capabilities of organic search engine optimization (SEO) are now a highly sought aft... Read >

Chasing Bing: The Truth behind the Hype

In recent weeks, we've noticed a surge in clients calling us to ask questions like "what's up with Bing?" Or, "are you optimizing for Bing?" Even "are you taking advantage of Bing?" In other words, people want to know that their search engine optimizat... Read >

Why It's Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy

It's a fact of life in business that when there's an economic downturn, the first thing that's usually cut is available marketing spend, typically an unfortunate byproduct of accounting's inability to justify costs without hard data in place. While the ar... Read >

Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

"I want to be number one on Google for (insert hyper-competitive keyphrase here)." It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter t... Read >

The Importance of Website Conversion

Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffic, but that is just the first step. Now you ne... Read >

How Yahoo! Walked Away from $44.6 Billion

When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft's $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft's bid... Read >